Firehouse Subs is rolling out a limited-time promotion that gives certain customers a chance to get a free sandwich, but only if their name qualifies.

According to the promotion, the deal is tied to the launch of a new Steak & Cheese Melt sandwich. As part of the rollout, the company is offering a free medium sub for one day only to people whose names fall within a specific group. That group includes names like Mike, Michael, Mikey, Miguel, Michelle, Michele, and Michaela.

To take advantage of the offer, customers must visit a participating Firehouse Subs location on the designated day and present a valid government-issued photo ID showing that their first or middle name matches one of the eligible names.

The giveaway is part of a broader marketing push to promote the new sandwich, which features ingredients such as prime rib, provolone cheese, caramelized onions, and bell peppers. The company said the idea behind the promotion is to get people to try the new menu item in a fun and attention-grabbing way.

The campaign has also drawn attention because of its playful connection to the name “Mike,” which is shared by both the company’s president and a competing sandwich chain. While some have interpreted it as a lighthearted jab, the company has emphasized that the focus is on celebrating the new sandwich and engaging customers.

The offer is only available at participating locations, and eligibility may vary depending on the franchise. Customers are encouraged to check with their local restaurant for details before visiting.

Overall, the promotion highlights Firehouse Subs’ approach to creative marketing, turning a simple name into a way for customers to score a free meal while introducing a new item to the menu.

Source: AZFamily