Abercrombie & Kent is expanding its portfolio of luxury small-group journeys with the introduction of a new Small Jet Adventure focused on Morocco, giving travelers the opportunity to explore the country aboard a privately chartered aircraft while accessing destinations that would normally require lengthy overland travel. The company says the itinerary is designed to combine convenience, luxury accommodations, cultural immersion, and exclusive experiences throughout one of North Africa’s most diverse destinations.
According to Travel Weekly, the new journey is called “Morocco by Private Jet” and will operate as part of Abercrombie & Kent’s growing collection of Small Jet Adventures. These programs use chartered aircraft to transport guests between destinations, allowing travelers to spend more time experiencing locations rather than dealing with commercial airline schedules, airport transfers, and lengthy road travel.
The itinerary is scheduled as a 10-day journey and is expected to accommodate a relatively small number of guests, consistent with Abercrombie & Kent’s luxury small-group travel model. The company says the format allows for a more personalized travel experience while maintaining access to expert guides and exclusive excursions throughout the trip.
Travelers on the program will visit several of Morocco’s most iconic destinations, including Casablanca, Rabat, Fez, Erfoud, Ouarzazate, and Marrakech. Each stop has been selected to showcase a different aspect of Moroccan history, architecture, culture, and landscape. Guests will experience everything from bustling medinas and imperial cities to desert environments and mountain scenery.
The journey begins in Casablanca, Morocco’s largest city and economic center. Travelers will have the opportunity to explore the city’s blend of modern development and historic influences, including landmarks that reflect Morocco’s cultural and religious heritage.
From there, guests will travel to Rabat, the nation’s capital. The city is known for its historic sites, royal connections, and coastal setting. Abercrombie & Kent says the itinerary includes opportunities to explore important cultural and historical attractions while learning more about Morocco’s political and historical development.
The program then moves to Fez, one of Morocco’s oldest imperial cities. Fez is home to one of the world’s largest and most famous medieval medinas and is widely regarded as the country’s cultural and spiritual heart. Travelers will experience the city’s traditional markets, historic neighborhoods, and centuries-old craftsmanship traditions.
One of the highlights of the itinerary is the visit to Erfoud and the Sahara Desert region. Guests will have opportunities to experience Morocco’s desert landscapes and participate in activities that showcase the natural beauty and cultural significance of the region. The desert portion of the trip is intended to provide a contrast to the country’s urban and historical destinations.
Travelers will also visit Ouarzazate, often referred to as the “Gateway to the Sahara.” The area is known for its dramatic desert scenery, historic kasbahs, and connections to the international film industry. Numerous major films and television productions have been filmed in and around the region because of its distinctive landscapes.
The journey concludes in Marrakech, one of Morocco’s most popular tourism destinations. Guests will explore the city’s famous markets, historic architecture, gardens, and cultural attractions. Marrakech is widely known for combining traditional Moroccan culture with luxury hospitality and modern tourism experiences.
Abercrombie & Kent says the use of a private jet significantly reduces travel time between destinations and allows travelers to access locations that would otherwise require long drives. The company believes this approach enhances the overall experience by maximizing sightseeing opportunities and reducing logistical challenges.
The Small Jet Adventure includes luxury accommodations throughout the journey, guided sightseeing, many meals, and transportation between destinations. Abercrombie & Kent has positioned the program as a premium travel experience aimed at travelers seeking comfort, exclusivity, and deeper cultural engagement.
The launch reflects continued growth in the luxury experiential travel market, where affluent travelers increasingly prioritize unique experiences, personalized service, and convenience over traditional sightseeing tours. Private jet travel has become a growing segment within the luxury tourism industry as operators seek to provide access to multiple destinations while minimizing travel-related stress.
Abercrombie & Kent has been expanding its Small Jet Adventures portfolio in recent years, offering luxury journeys throughout Africa, Asia, Europe, South America, and other regions. Company officials say Morocco remains one of the most requested destinations among luxury travelers because of its rich history, diverse geography, distinctive culture, and world-class hospitality offerings.
Source: Travel Weekly
