An East Valley businesswoman is stepping into the transportation market with a new rideshare service designed to offer a safer, more secure option for riders who want added peace of mind.

The service, created by a local entrepreneur with a background in community safety and customer service, aims to fill a gap she says traditional rideshare companies have struggled to address: ensuring riders—especially women, seniors, and families—feel protected from pickup to drop‑off. The platform includes enhanced driver screening, real‑time ride monitoring, and built‑in safety tools that allow riders to share their trip status with trusted contacts.

Unlike larger national companies, the new service focuses on local drivers and neighborhood‑based operations. The founder says this approach helps build familiarity and trust, while also supporting small‑business growth within the East Valley.

Early interest has been strong, particularly among parents seeking reliable transportation for teens, older adults who prefer vetted drivers, and professionals who want a more predictable experience. The company plans to expand its fleet and service area in the coming months as demand grows.

City and business leaders say the launch reflects the region’s expanding entrepreneurial landscape, with more women‑owned startups emerging across transportation, technology, and service industries.

The founder hopes the service will not only offer a safer alternative but also encourage broader conversations about rider security and accountability in the rideshare industry.